Nov 24, 2017 | Art, Photography

In November I took part in my first Femmepreneurs Salon and exhibited my work for the first time.

When I was growing up and later learning film photography, photographs had to be printed to be seen. Today, that’s no longer true.

Almost every day, whether we are professional photographers or not, many of us now make, process, and share our photographs on digital devices.

So during my years of photography apprenticeship I did not print anything, until this year when I decided to set up business.

These grids are from my Instagram account.

For the Salon I printed only my best and most important images; seasonal greetings cards and some of my Abstract Landscapes and Seascapes.

The cards were a relatively inexpensive way to test the appeal of my style and to benefit from the fast approaching Christmas season.

The abstracts are images that I cherish.

I first imagined them about three years ago and they were as real to me as they are now on paper. Then the idea needed a lot of experimenting, practice and a lot of failures to finally achieve the digital files that I have today.

Realizing your vision in print means more than just making it real, it also means making a number of decisions, which each come with their own doubts and questions. Which printing service to use? What size, medium? Paper, metal, canvas?

For the framed prints, I chose a thick Museum paper for the texture, similar to watercolour paper, as my intention has always been to create photographic images that look like paintings, but without adding digital textures, which are inevitably flat.

I also had two of my favourite Seascapes printed on canvas to see how that would look.

I bought the prints through my own shop on my website in order to check the service and quality of the finished products. As we look at digital files on screens that are backlit, there is a certain risk that prints may be too dark.

Fortunately, I am delighted with the results and therefore confident that my customers will be too. My printed images match the digital ones and with the added texture of the paper and/or canvas the images that I imagined so long ago have now become real.

Many of the visitors to my stand were intrigued, and at first confused, as they were sure that the prints were paintings. I explained my technic, which baffled non-photographers and spiked the interest of the more digital savvy people.

I sold almost all my cards, but unfortunately, I only sold one print, so financially the salon was not a success for me this time.

However, I now know that my photography does interest and sometimes intrigue people, that the abstract images may be more suited to art sales, rather than artisan fairs.

The experience of my first salon and exhibition was very encouraging. Now I must continue to seek out my customers and future collectors!


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